Goodr is a sunglasses brand built on a simple, revolutionary idea: everyone deserves high-quality, performance-oriented sunglasses without the outrageous price tag and pretentiousness. We create sunglasses specifically designed for an active lifestyle, whether you're running, hiking, biking, or just enjoying a sunny day. Our products combine essential athletic features like polarization, glare reduction, and a secure, no-slip fit with bold, fun colors and cheeky names, making functional gear something you actually want to wear.
Choose Goodr because we believe high-performance eyewear shouldn't be expensive, complicated, or boring. When you choose us, you’re choosing to enjoy the sun and your activities with clarity and protection, all while adding a dose of fun to your outfit. You get the functional benefits you need for sports and daily life, paired with unique style and an unbeatable value that makes it easy to own multiple pairs. We’re for the doers, the runners, the adventurers, and anyone who refuses to take their gear too seriously.